Have you ever thought that your web design and content may not be suitable for a mobile tablet or phone device?
Well, you should! It is a critical part of increasing your online presence. You don’t want to miss out on that all-important sale.
We are a nation which relies heavily on our smartphones and mobile devices. They have become a part of our everyday lives. Everyone owns one and uses it as a quick and easy way to search for things.
SOME MOBILE WEBSITES CAN BE FRUSTRATING AND ARE NOT EASY TO NAVIGATE ON SMALL HANDHELD DEVICES.
Slow loading
Unattractive
Impossible to navigate
Doesn’t support flash player or Java
Therefore you have to think ahead and use the opportunity to optimise your business. You can’t run a business with these flaws because your customers will disengage and consider leaving the site if they’re unable to find what they want. They will search for an alternative business which will provide the same service.
You want your website and content to be useable and accessible to your customers. As consumer online behaviour changes you have to adapt and evolve your digital marketing strategy. You need to optimise all your campaigns for mobile navigation.
Your operations on a desktop version will differ from smartphones and touch screens with the use of fingers rather than a mouse and smaller screens etc. You want it easy to navigate.
By now you have probably realised that mobile-friendly offers great benefits and is the way forward. In order to optimise your SEO to get that all-important customer traffic flowing, you need to keep the visitors to the page interested enough to return. The higher the ranking the better the results. This applies to mobile searches too.
For example, Google understands that most of its searches are from mobile devices.
60% of Google searches are done via mobile devices. 5 years ago this was only 34% (According to Statista)
Google wants to serve mobile user, mobile-friendly web pages.
So if you don’t take advantage of this, it will be costly for you as you will be missing out on a large number of potential customers and prevent you from getting more traffic.
It may be worth checking out Googles own mobile-friendly test tool.
HERE ARE SOME THINGS TO REMEMBER WHEN DESIGNING YOUR SITE:
Page speed is an important factor - poor page speed reduces your rankings for google search engine.
Keep your menu simple - you don’t want to have to scroll or zoom in/out
Include a search function
Eliminate pop-ups - they’re annoying and should only be used when the visitor is prepared due to them clicking on a CTA
Short headings as the content are for smaller screens
If your web traffic is low and you’re just getting started, consider changing your theme. This is easy if you’re using WordPress. Under ‘appearance’ click ‘themes’ and ‘install themes’ and search for ‘responsive’.
Remember most mobile devices are used when out and about, therefore they don’t have the time to read essays. Make your content short, you don’t want to discourage potential customers with a novel.
Another thing to optimise your business is to remember keywords. For example, many people search for services close to them. Google offers a ‘near me’ search which brings up businesses nearby. This will help with business development for potential customers in the area.