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Social media marketing is no easy feat. It’s not just a case of posting content when you feel like it and commenting here and there on other peoples posts. It requires strategy, knowledge and can be pretty time-consuming. However, there are certain online tools that you can use to make your social media marketing journey easier. From scheduling posts to organising the perfect post time and all for free! Here are my top 3 social media software that I use daily.

HOOTSUITE

  1. The first-ever social media management software that I used and I still think it's one of the best. The beauty of Hootsuite is that even the free plan is great. It allows you to manage 3 social media profiles at one time, schedule 30 posts in advance and generate leads with social content. The free version also has basic analytics for tracking new followers and content statistics. If you were to only use one tool then Hootsuite is the one.

BUFFER

  1. Another personal favourite of mine is Buffer. It has a great user-friendly interface which makes it so easy to use. Buffer is a pretty intelligent piece of software that even suggests the perfect time to post based on your follower's activity. Pretty cool right!

TWEETDECK

  1. If Twitter is a main part of your social media strategy then TweetDeck is probably the best social media management tool for you. Create custom timelines, add team accounts and manager Twitter lists and searches. All for FREE!